The Decade of Action on Road Safety and Injuries Prevention: The Media Challenge in the 21st Century

Abstract

Deaths and serious injuries are the challenges of the future due to the increasing load of vehicles on the road. Advertising and media campaigns for road safety are commonly employed by various agencies and governments. Effective planning to use these tools is needed to reduce the burden of morbidity and mortality due to the use of the roads. In the 21st century, with the expansion of roads and the increase in the number of vehicles, the threat of road crashes is also increasing. Different media are used to advertise and run campaigns for road safety. There is a strong need to understand the challenges to the media and effectively address these challenges to avoid serious injuries and deaths on the roads.